What exactly is a corporate identity and do I need one?

You can see corporate logos almost anywhere you look.

to learn more about corporate identity design

A well made logo should not only be different from other logos, but be relatively simple as well. It should be recognizable on a letter, on a coffee mug, on a truck, or on a billboard. It might end up black and white so you should keep that in mind when designing one.

You can see corporate logos almost anywhere you look:

the red and blue Pepsi circle on your soda can,

the Nike Swish on your socks,

Billboards,

computers,

TVs,

Candy,

Images,

Abbreviations,

words,

and mix of the three, all are well known logos that inspire consumer recognition..